Making Impact. Profitable.  

A business case for transformation

an impact economy with true profits

In the transition towards an Impact Economy, True Profits make the business case for transformation.

True Profits account for the key impacts of businesses on financial, natural and human capital by quantifying these impacts and translating them in the language of currency.

By implementing market incentives that reward a company’s True Profit, we can resolve the current tensions between profitability and impact.

we accelerate the transition towards an impact economy with true profits through three pillars:

Rethinking Profits

Instruments for impact accounting & management

Movement Building

Uniting a movement of leaders and enterprises 

Advocacy

Advocating for incentives for the Impact Economy

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Shifting the focus of business from maximizing financial gains to optimizing societal impact.
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Shifting the focus of business from maximizing financial gains to optimizing societal impact.

Rethinking Profits

  • Developing instruments for impact measurement and management with our framework for Impact Accounting (IWAF). 
  • Redefining (impact) entrepreneurship for the 21st century. 
  • Developing transformative impact-first policies on accounting, corporate governance, the fiscal system and markets. 
  • Spotlighting the trends and best practices on impact management and impact-driven policies for the Impact Economy. 
Long-term movement of impact professionals that work together on a strategic agenda to redefine value and success in business and the economy.
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Long-term movement of impact professionals that work together on a strategic agenda to redefine value and success in business and the economy.

Movement Building

  • Uniting the pioneering (impact) enterprises, leaders and governments for the Impact Economy. 
  • Inspiring companies and politicians to act for impact. 
Driving policy reform and embedding True Profits into corporate transparency frameworks and market incentives.
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Driving policy reform and embedding True Profits into corporate transparency frameworks and market incentives.

Advocacy

  • Continuous policy engagement and campaigns. 
  • Providing data-driven briefs, impact studies, and pilot program results to support legislative proposals. 
  • Coordinating with international organisations and sustainability leaders to push for international implementation of impact policies. 
Discover our initiatives

Our vision on the impact economy

Read more about our vision in our vision paper.
Read vision paper