Impact Economy Foundation’s soft launch will be on 22 November 2019

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Our Purpose

One of the great opportunities of the 21st century is the realisation of an impact economy: an economy in which work, entrepreneurship, innovation, and technology engender a better world. This requires a market economy that is driven by a wide definition of value and by making positive impact for society at large.

An impact economy harnesses the power of markets and technology for the common good. It enables all to pursue a good life and creates value for every person, now and in the future. An impact economy is sustainable, circular and inclusive and is the best way to achieve the Sustainable Development Goals (SDGs) by 2030.

We need to transition from a financial economy to an impact economy

Unfortunately we are not remotely on track to reach the SGDs. There are still a billion people living in poverty, while we are driving one million species to extinction and the climate out of sync. There is one fundamental reason for this: We currently have a financial economy which is centered around self-interest and which defines value as financial value. Hence, our economic system encourages individuals and organizations to steer on self-interest and ignore their wider impact – ’external effects’ – on society.

In order to maximize societal value we need to redefine value and take into account all stakeholders. In an impact economy value is defined as the creation of long term well-being for people in a balanced way that respects human rights.

The Impact Economy Foundation (IEF) is a non-for-profit organisation and was founded to accelerate the transition to an impact economy. In order to achieve this IEF challenges conventional economic ideas, institutions and interests in order to shape an impact economy. The work of the IEF is based on prior open source work of Impact Institute and True Price.

Global Community

An impact economy requires that the values, information and incentives in the economy are aligned with impact optimization instead of profit optimization. The transition from a financial to an impact economy requires establishing a joint value system around impact, a shared language for impact, strategies and policies to implement the transition, a new set of competences for professionals and bold leadership.

It starts with people. Therefore IEF primary aim is to create a global community of impact professionals. With this community, we can

  • Co-create a joint value system for an impact economy
  • Co-create strategies and policies to transition to an impact economy
  • Incubate open source methods for impact measurement
  • Provide curricula and certification of impact professionals to enable their education
  • Encourage professionals to take leadership in impact

Establishing a global community of impact professionals

The Round Table on Measuring and Steering on Long-term Value was the first step towards creating a global community of impact professionals.

The Caux Round Table on Moral Capitalism, ABN AMRO and Impact Institute brought together leading decision-makers and thinkers in the Netherlands to see how businesses can create more long-term value for society. Topics discussed included the creation of transparency around impact, the SDGs, the harmonization of methods, the need for new modes of governance and the role of people in an impact oriented economy.

Recap video: Round Table on Measuring and Steering on Long-term Value

Our Advisory Board

We’re currently setting up the Impact Economy Foundation Advisory Board which represents key decisions-makers and representatives of stakeholders. In anticipation of the official launch on November 22 more members will be announced.

Jan Peter Balkenende

(External Senior Advisor, Ernst & Young)

Mr. Jan Peter Balkenende currently holds the position of External Senior Advisor at Ernest & Young. Previously, Balkenende served as the Prime Minister of the Netherlands and a Member of Parliament.

He currently serves as a Member of the Supervisory Board for ING and is a Professor of Governance, Institutions and Internationalization at Erasmus University Rotterdam.

Herman Wijffels

(Professor Emeritus, Utrecht University)

Prof. Dr. Herman Wijffels is a Dutch economist who held the position of professor in Sustainability and Societal Change at the Utrecht Sustainability Institute of Utrecht University.

Additionally, Wijffels has held various prominent positions including Chairman of the Executive Board of Rabobank Nederland, Chairman of the Social Economic Council of the Netherlands (SER), and from 2006 to 2008 he was the Dutch representative at the World Bank. In addition, he is Co-chairman of Worldconnectors, Chairman and Co-founder of the Sustainable Finance Lab.

Alexander Rinnooy Kan

(Professor of Economics and Business, University of Amsterdam)

Prof. Dr.  Alexander Rinnooy Kan currently holds the position of Professor of Economics and Business at the University of Amsterdam. Additionally, Rinnooy Kan served as a Member of the Senate in the Netherlands.

He also holds / has held various prominent positions including President of the Supervisory Board of EYE Film Institute Netherlands, a crown-appointed member and Chairman of the Social Economic Council of the Netherlands (SER), and a member of the Executive Board of ING.

Join Our Mission

The community of impact professionals will be interdisciplinary. Some will be dedicated impact specialists, while many will be impact generalists whose core responsibilities will lie in strategy, finance, reporting, accountancy, marketing and R&D. Impact professionals will hail from business, finance, government, civil society and academia.

We want to align with like-minded initiatives. There is also a fertile ecosystem of existing organizations working on an aspect of impact, such as reporting, impact investing, and impact measurement.

Help us shape this community by joining our round tables to shape the strategy of IEF.

Individuals can support IEF in the following ways:

  • As a Member of the Advisory BoardGives advise to IEF’s board in this phase
  • As a Council Member. Express willingness to join one of the prospective working groups and councils, e.g. giving advice on IEFs open source work from a professional capacity.
  • As a FellowExpress your support and willingness to join our community-in-development

Organizations can work together with IEF in the following ways:

  • As a Founding PartnerHelp set up the community.
  • As a Strategic Alliance. Working together on strategy, lobby and funding
  • As an EndorserExpress your support.


Framework for Impact Statements Beta Version (FIS Beta)

The FIS is our first contribution towards a widely accepted standard for making impact statements.

Impact Institute is managing the expert consultation of the FIS and Impact Economy Foundation will start the public consultation thereafter.

Publications to be released in 2019

  • Normative Foundation for True Pricing
  • True Pricing Framework
  • Body of Knowledge of Certified Impact Analysts