Our Purpose

One of the great opportunities of the 21st century is the realisation of an impact economy: an economy in which work, entrepreneurship, innovation, and technology engender a better world. This requires a market economy that is driven by a wide definition of value and by making positive impact for society at large.

An impact economy harnesses the power of markets and technology for the common good. It enables all to pursue a good life and creates value for every person, now and in the future. An impact economy is sustainable, circular and inclusive and is the best way to achieve the Sustainable Development Goals (SDGs) by 2030.

We need to transition from a financial economy to an impact economy

Unfortunately we are not remotely on track to reach the SGDs. There are still a billion people living in poverty, while we are driving one million species to extinction and the climate out of sync. There is one fundamental reason for this: We currently have a financial economy which is centered around self-interest and which defines value as financial value. Hence, our economic system encourages individuals and organizations to steer on self-interest and ignore their wider impact – ’external effects’ – on society.

In order to maximize societal value we need to redefine value and take into account all stakeholders. In an impact economy value is defined as the creation of long term well-being for people in a balanced way that respects human rights.

The Impact Economy Foundation (IEF) is a non-for-profit organisation and was founded to accelerate the transition to an impact economy. In order to achieve this IEF challenges conventional economic ideas, institutions and interests in order to shape an impact economy. The work of the IEF is based on prior open source work of Impact Institute and True Price.

Global Community

An impact economy requires that the values, information and incentives in the economy are aligned with impact optimization instead of profit optimization. The transition from a financial to an impact economy requires establishing a joint value system around impact, a shared language for impact, strategies and policies to implement the transition, a new set of competences for professionals and bold leadership.

It starts with people. Therefore IEF primary aim is to create a global community of impact professionals. With this community, we can

  • Co-create a joint value system for an impact economy
  • Co-create strategies and policies to transition to an impact economy
  • Incubate open source methods for impact measurement
  • Provide curricula and certification of impact professionals to enable their education
  • Encourage professionals to take leadership in impact

Establishing a global community of impact professionals

The Round Table on Measuring and Steering on Long-term Value was the first step towards creating a global community of impact professionals.

The Caux Round Table on Moral Capitalism, ABN AMRO and Impact Institute brought together leading decision-makers and thinkers in the Netherlands to see how businesses can create more long-term value for society. Topics discussed included the creation of transparency around impact, the SDGs, the harmonization of methods, the need for new modes of governance and the role of people in an impact oriented economy.

Recap video: Round Table on Measuring and Steering on Long-term Value

Our Board of Recommendation

We’re currently setting up the Impact Economy Foundation Board of Recommendation which represents key decisions-makers and representatives of stakeholders.

Teresa Fogelberg
Teresa Fogelberg
Ms. Teresa Fogelberg currently holds the position of Deputy Chief Executive of the Global Reporting Initiative (GRI). She is also a board member at Cordaid, WWF Netherlands, and the International Institute for Environment and Development.

Fogelberg has also held various positions including Chief Reviewer of the Gender and Diversity Programme of the CGIAR at the World Bank, and Associate Professor in Anthropology at Leiden University.

Steve Young
Steve Young
Dr. Stephen Young currently holds the position as Global Executive Director at the Caux Round Table for Moral Capitalism. In his role, he published Moral Capitalism book which is a guide of the Caux Raund Table ethical and socially responsible Principles for Business.

Young is also a founder and member of the Board of Magni Global Assets, a member of the Executive Committee of the Convention of Independent Financial Advisors in Geneva, and a member of the US Advisory Council to the Papal Fondazione Centemisus Annus. He is an Adjunct Professor in Corporate Social Responsibility at Carlson School of Management – University of Minnesota and Sasin Graduate Institute of Business Administration – Chulalongkorn University, Thailand.

Corien Wortmann-Kool
Corien Wortmann-Kool
Ms. Corien Wortmann-Kool is the Chairman of the Board of ABP Pensionfund. She recently joined the Ministers of Finance of France, Germany and The Netherlands and holds the position of the Co-Chair High Level Expert Group Capital Markets Union. She is also Vice-Chairman of the Supervisory Board of Aegon NV, Vice-Chairman of the Supervisory Board of Kadaster and Chairman of the Supervisory Board of Save the Children Netherlands.

Previously, Wortmann-Kool was Vice President on Financial, Economic and Environmental affairs and Member of the European Parliament for the European People’s Party Group. She was also a Member of the Transport Committee, the Committee on Gender Equality and a Member of the Delegation to the US.

 Jan Peter Balkenende
Jan Peter Balkenende
Mr. Jan Peter Balkenende currently holds the position of External Senior Advisor at Ernest & Young. Previously, Balkenende served as the Prime Minister of the Netherlands and a Member of Parliament.

Balkenende currently serves as a Member of the Supervisory Board for ING and is a Professor of Governance, Institutions and Internationalization at Erasmus University Rotterdam.

Alexander Rinnooy Kan
Alexander Rinnooy Kan
Prof. Dr.  Alexander Rinnooy Kan currently holds the position of Professor of Economics and Business at the University of Amsterdam. Additionally, Rinnooy Kan served as a Member of the Senate in the Netherlands.

Rinnooy Kan also holds / has held various prominent positions including President of the Supervisory Board of EYE Film Institute Netherlands, a crown-appointed member and Chairman of the Social Economic Council of the Netherlands (SER), and a member of the Executive Board of ING.

Herman Wijffels
Herman Wijffels
Prof. Dr. Herman Wijffels is a Dutch economist who held the position of professor in Sustainability and Societal Change at the Utrecht Sustainability Institute of Utrecht University.

Additionally, Wijffels has held various prominent positions including Chairman of the Executive Board of Rabobank Nederland, Chairman of the Social Economic Council of the Netherlands (SER), and from 2006 to 2008 he was the Dutch representative at the World Bank. In addition, he is Co-Chairman of Worldconnectors, Chairman and Co-Founder of the Sustainable Finance Lab.

Our Academic Council

We’re currently setting up the Impact Economy Foundation Academic Council which key representatives working in academia.

 Dirk Schoenmaker
Dirk Schoenmaker
Prof. Dr. Dirk Schoenmaker currently holds the position of Professor of Banking and Finance at Rotterdam School of Management, Erasmus University. Prior to joining academia, Schoenmaker worked at the Dutch Ministry of Economic Affairs and Dutch Ministry of Finance.

He also holds various positions including non-Resident Fellow at the Brussels-based think tank Bruegal, Research Fellow at the Centre for European Policy Research (CEPR), and Chairman of the Board for DSI.

Our Board

Herman Mulder
Herman MulderChair of Board
Mr. Herman Mulder is Co-Founder and Chair of SDG Netherlands, and Co-Founder and Chair of True Price and Impact Economy Foundation. In addition, he currently serves as, inter alia, Advisory Board Member of Social Finance NL, Advisory Board Member of TEEB; and Ambassador of the International Integrated Reporting Council (IIRC).

Previously, Mulder was, inter alia, an independent member of the Dutch National Contact Point for the OECD MNE Guidelines (2007-2016); Board Member and Chair of the Global Reporting Initiative (2006-2014); and Director-General and Co-Head of Group Risk Management at ABN AMRO Bank (1998-2006).

He was mentioned among “the 100 most influential people in finance” by the US Treasury and Risk Magazine (July 2007). He has received recognition as Knight in the Order of Oranje-Nassau (in 2005) and was promoted to Officer in 2017.

Jan Truijens Martinez
Jan Truijens MartinezSecretary
Mr. Jan Truijens Martinez currently holds the position of Senior Associate at Stibbe, where he specializes in EU Law, Competition and Regulation, focusing on complex merger control cases. In addition, Jan is part of Stibbe’s Digital Economy Group that analyzes the legal impact of new business model and technological innovations.

Besides being an attorney, Truijens Martinez is a producer of the Foyer nights of the National Opera and Ballet that aims at making Opera accessible for a younger audience. He holds a Masters’ in International Law (2012) and Literary Studies (2010) from the University of Amsterdam. And he is an alumnus of the Amsterdam Global Shapers of the World Economic Forum.

Charles Evers
Charles EversTreasurer
Drs. Charles Ever RA currently is Board Member of True Price and Impact Economy Foundation. In addition, he holds the position as Non-Executive Board and Audit Committee Member of Foundation Daelzicht and Foundation Alrijne Zorggroep (Care and Cure Sector).

Previously, Evers was CFO and Board Member of multiple large hospital groups including Medisch Centrum Haaglanden, Atrium, Zuyderland, St.Anna (2009-2018), Corporate Controller of Schiphol Group (2002-2009) and held various positions including Corporate controller and CFO with Unilever NV (1981-2002). He holds a master’s in business economics from Groningen University and is a Registered Auditor from Erasmus University Rotterdam.

Adrian De Groot Ruiz
Adrian De Groot RuizBoard Member
Dr. Adrian de Groot Ruiz is Executive Director of the Impact Institute, and Co-Founder and Director of True Price. Previously, he was Assistant Professor of Finance at Radboud University.

De Groot Ruiz is member of Worldconnectors and alumnus of the Global Shapers Amsterdam. He has co-founded the SDG Charter Foundation, a multi-stakeholder initiative to promote the SDGs in the Netherlands. He has set up a variety of organizations focusing on sustainable development, both nationally as well as internationally. His PhD focused on behavioral game theory and was obtained at the University of Amsterdam cum laude. He has published several articles in renowned academic economic journals and is a frequent public speaker.

Michel Scholte
Michel ScholteBoard Member
Mr. Michel Scholte is Executive Director of True Price, and Co-Founder and Director of Impact Institute. He is a social entrepreneur dedicated to a more equitable economy, in balance with nature and without extreme forms of poverty and suppression. Previously, Scholte has set up a variety of social enterprises focusing on societal challenges and development.

Scholte holds a variety of advisory board positions and is alumnus of the Shapers Network of the World Economic Forum and member of Worldconnectors. He holds a MSc degree in Sociology from the VU University Amsterdam, with a specialization on research methods, politics and living wages. Michel is a frequently asked public speaker and opinionist in the field of impact measurement and valuation.

Join Our Mission

The community of impact professionals will be interdisciplinary. Some will be dedicated impact specialists, while many will be impact generalists whose core responsibilities will lie in strategy, finance, reporting, accountancy, marketing and R&D. Impact professionals will hail from business, finance, government, civil society and academia.

We want to align with like-minded initiatives. There is also a fertile ecosystem of existing organizations working on an aspect of impact, such as reporting, impact investing, and impact measurement.

Help us shape this community by joining our round tables to shape the strategy of IEF.

Individuals can support IEF in the following ways:

  • As a Member of the Advisory BoardGives advise to IEF’s board in this phase
  • As a Council Member. Express willingness to join one of the prospective working groups and councils, e.g. giving advice on IEFs open source work from a professional capacity.
  • As a FellowExpress your support and willingness to join our community-in-development

Organizations can work together with IEF in the following ways:

  • As a Founding PartnerHelp set up the community.
  • As a Strategic Alliance. Working together on strategy, lobby and funding
  • As an EndorserExpress your support.


Framework for Impact Statements Beta Version (FIS Beta)

The FIS is our first contribution towards a widely accepted standard for making impact statements.

Impact Institute is managing the expert consultation of the FIS and Impact Economy Foundation will start the public consultation thereafter.

Publications to be released in 2020

  • Normative Foundation for True Pricing
  • True Pricing Framework
  • Body of Knowledge of Certified Impact Analysts